Choose and provide examples of 3 print, television, radio or Internet ads for sports products, services, or events. Examine the components of the ads. For each ad, list the form of media used and the action the ad wants you …

Choose and provide examples of 3 print, television, radio or Internet ads for sports products, services, or events. Read more »

We all wear cultural blinders, and as a result we must often have to overcome substantial barriers in trying to communicate with people from other countries. This is a major problem for international advertisers as they seek to promote their …

We all wear cultural blinders, and as a result we must often have to overcome substantial barriers in trying to communicate with people from other countries. Read more »

From the global reach of the Olympics to local 5ks for charity, sponsorships are fast becoming an integral part of corporate integrated marketing communications plans. Find 3 examples (along with supporting materials such as print ads, web ads, commercials, etc.) of different …

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Over the past few years there has been enormous growth in the use of product placements. Provide two examples of recent product placements and/or integrations (images/video/etc. are helpful). Describe the context in which they were used, and how they intended …

Over the past few years there has been enormous growth in the use of product placements. Read more »

Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find …

Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. Read more »