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Write a short essay (1 paragraph) explaining what Guerilla Marketing is and why it can be effective in advertising. Do you think guerilla marketing is necessary, effective, and/or important in advertising? Why or why not? Gorilla marketing is a kind …
There is constant debate about the ethical and social responsibilities communicators bear when sending their message out to their consumers. Write a short essay (1 paragraph) stating your beliefs about communicators’ responsibilities to the public. Do you feel that there …
Write a short essay (1 paragraph) explaining why public relations and sponsorship programs often used as a part of companies’ advertising campaigns. In your opinion, how effective are company sponsored programs and event marketing? Name one company that is very …
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Write a short essay (1 paragraph) explaining what sales promotions are used in advertising campaigns. In your opinion, what types of sales promotions are the most effective? What types of sales promotions are the least effective? Sales promotion is a …
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Write a short essay (1 paragraph) explaining types of information that are often contained in a marketing database. Why do you think companies use databases? As a consumer, do you think these databases should be used? Why or why not? …
Colgate #everydropcounts The aim of the advertisement is very simple but still it has a greater message than most of the advertisement that we see on the TV or online. The advertisement starts with a person waking up in the …
We all wear cultural blinders, and as a result we must often have to overcome substantial barriers in trying to communicate with people from other countries. This is a major problem for international advertisers as they seek to promote their …
Over the past few years there has been enormous growth in the use of product placements. Provide two examples of recent product placements and/or integrations (images/video/etc. are helpful). Describe the context in which they were used, and how they intended …
Over the past few years there has been enormous growth in the use of product placements. Read more »
Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find …