Write a short essay (1 paragraph) explaining what Guerilla Marketing is and why it can be effective in advertising. Do you think guerilla marketing is necessary, effective, and/or important in advertising? Why or why not? Gorilla marketing is a kind …

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There is constant debate about the ethical and social responsibilities communicators bear when sending their message out to their consumers. Write a short essay (1 paragraph) stating your beliefs about communicators’ responsibilities to the public. Do you feel that there …

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Write a short essay (1 paragraph) explaining why public relations and sponsorship programs often used as a part of companies’ advertising campaigns. In your opinion, how effective are company sponsored programs and event marketing? Name one company that is very …

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Write a short essay (1 paragraph) explaining what sales promotions are used in advertising campaigns. In your opinion, what types of sales promotions are the most effective? What types of sales promotions are the least effective? Sales promotion is a …

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Write a short essay (1 paragraph) explaining types of information that are often contained in a marketing database. Why do you think companies use databases? As a consumer, do you think these databases should be used? Why or why not? …

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