Essay explaining why public relations and sponsorship programs often used

Write a short essay (1 paragraph) explaining why public relations and sponsorship programs often used as a part of companies’ advertising campaigns. In your opinion, how effective are company sponsored programs and event marketing? Name one company that is very effective with event marketing. 

Public relationship and sponsorship programs are important for companies in order to create a positive image in the minds of the consumers. This is a part of perception building. Sponsorship programs and event marketing give the company an opportunity to get the full attention of the customers and even meet with them.

The best example of a company good at even marketing is Apple. They organize and even to launch their new electronic devices.