Essay about explaining types of information that are often contained in a marketing database

Write a short essay (1 paragraph) explaining types of information that are often contained in a marketing database. Why do you think companies use databases? As a consumer, do you think these databases should be used? Why or why not?

There are different types of data marketing databases may contain. For example these databases may have the name of the customers, their personal information, their addresses, their shopping history, their contact details like emails, their social networking information, their spending habits data etc. Companies use this type of data to identify the needs and wants of different customers and send them targeted advertisement and other offers.

I think these database should be used but the customer information should not be shared with other companies.