Essay (1 paragraph) explaining what Guerilla Marketing is and why it can be effective in advertising

Write a short essay (1 paragraph) explaining what Guerilla Marketing is and why it can be effective in advertising. Do you think guerilla marketing is necessary, effective, and/or important in advertising? Why or why not?

Gorilla marketing is a kind of marketing requiring innovative thinking to advertise a product in an unconventional manner to attract a larger chunk of audience but spend less financial resources.

I think that gorilla marketing would be necessary for firms that have low marketing budgets. If the idea behind the gorilla marketing stunt is creative, it would definitely create a buzz. Though I think it is not an easy task.