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Look up Hilton mission statement and strategy to gain and maintain a competitive advantage

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Company: Hilton

Mission Statement

To be the most hospitable company in the world – by creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high value for Owners and a positive impact in our Communities.

Strategy

  1. Hilton HHonors
  2. Hilton Worldwide Sales
  3. Hilton Reservations & Customer Care
  4. Global Online Services
  5. Revenue Management Consolidated Center
  6. Information Technology
  7. Hilton Supply Management

Hilton’s Strategic Plan is to maintain all seven components by putting their customers first. In order to do that, they are willing to input experience, have professionals and experienced team members who have the knowledge to answer questions, and to have the best information technology for guests to enjoy.

Maintain a Competitive Advantage

  1. Hilton Performance Advantage combines the power of scale, access, reputation, and innovation-delivered by the world’s premier hospitality company.
  2. Hilton provides powerful resources across the board.
  3. Creates higher share of wallet, guest loyalty, and leading innovation making it easier for on-site personnel to focus on delivering a superior guest experience.

My thoughts 

Hilton is one of “the most hospitable company in the world”, but I believe they should be able to continue to strive that they are the best. By experience, I know Hilton can be a bit expensive, so in order to continue to keep their guests happy is to continue working on the HHonors program. On the other hand, I believe they should continue to strive to have a high values.

Prompt for the above essay was as bellow

Please find a company of your choice and look up their mission statement and strategy to gain and maintain a competitive advantage.  Try to find an international company to reflect what is covered in Chapter 2-Globalization.

In your post include the mission and strategy and write up your thoughts about how you think they are doing compared to competitors in the market.  How would you suggest they make changes to improve customer satisfaction?  Add your thoughts on how they might modify either or both of the strategy and mission.

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