Define communication and effective communication. Describe the role communication plays in a total quality setting. 

Communication is the imparting or exchanging of information or news. Effective communication is communicating in a way that makes people understand and make your points known. In TQM, effective communication is very important because managers need to be able to communicate effectively to get what they want out of employees. If they do not effectively communicate they may be misunderstood or not effective with processes. This has to do with giving information and receiving information. If the manager wants something done, they cannot expect the things to be done if they aren’t communicating effectively, so improving how the managers and employees communicate can have many benefits.