CONSUMER BEHAVIOR QUIZ 3 MODULE 3
- All of the following are primary motivations examined in the VALS classification of consumer lifestyles EXCEPT _____.
- Which consumer research utilized tools such as depth interviews and focus groups to improve understanding of inner motives and needs?
- The “emotional effect on memory” refers to relatively superior recall for information presented with mild affective content compared to similar information presented in an effectively neutral way.
- Danielle is a very careful shopper and has a tendency to focus on getting the most for her money. She uses coupons whenever she can and purchases items on sale to save money. However, she will pay more for a brand if she thinks it is the best one to meet her and her family’s needs. Which trait best describes Danielle?
- Going to a trendy, new restaurant is most likely driven by hedonic motivations
- With respect to measuring emotion, bipolar is a situation wherein if one feels joy he or she can also experience sadness
- The VALS2 technique uses 66 different segments.
- The United States Speaker of the House of Representatives, John Boehner, couldn’t help showing his emotion when he was sworn in. He often has trouble hiding his emotions and sometimes breaks out in tears when he is talking about something he is so passionate about. Mr. Boehner can be said to have high emotional _____.
- Zone refers to the extremely high emotional involvement in which a consumer is engrossed in an activity.
- Motivations are the inner reasons or driving forces behind human actions as consumers are driven to address real needs.
- Many senior citizens do not want to go to the doctor because they are afraid they might learn they have some disease. This type of appraisal that focuses on the future that elicits worry and fear, so much so that some consumers avoid going to the doctor, is best described as a(n) _____ appraisal.
- Self-concept refers to the totality of thoughts and feelings that an individual has about him- or herself.
- Holly is a flight attendant on international flights. Sometimes she is just plain tired and grumpy, but she has to remain kind, helpful, and upbeat on her job. This overt management of her own emotional display as part of the requirements of her job is called emotional _____.
- Which theory proposes that much of consumer behavior can be explained by the match between a consumer’s self-concept and the image of typical users of a product?
- Self-matching theory proposes that much of consumer behavior can be explained by the match between a consumer’s self-concept and the image of typical users of a focal product.
- The study of symbols and their meaning is referred to as _____.
- Consumers with very high involvement in some product category are referred to as _____.
- “Baby Boomers” are those consumers who were born between the years of 1981-1995.
- Melanie exercises almost every day. She is motivated by changing her current state of fitness to one that is much higher. Which group of motivation behavior does this describe?
|d.||hierarchy of effects|
- The ego works largely in accordance with the normative principle, which means it seeks to satisfy the id within the constraints of society.