CONSUMER BEHAVIOR QUIZ 3 MODULE 3

 

QUESTION 1

  1. All of the following are primary motivations examined in the VALS classification of consumer lifestyles EXCEPT _____.
a.  achievement motivation
b.  self-expression motivation
c.  financial motivation
d.  ideals motivation

3 points   

QUESTION 2

  1. Which consumer research utilized tools such as depth interviews and focus groups to improve understanding of inner motives and needs?
a. psychological research
b.  reality research
c.  hedonic research
d. motivational research

3 points   

QUESTION 3

  1. The “emotional effect on memory” refers to relatively superior recall for information presented with mild affective content compared to similar information presented in an effectively neutral way.

True

False

3 points   

QUESTION 4

  1. Danielle is a very careful shopper and has a tendency to focus on getting the most for her money.  She uses coupons whenever she can and purchases items on sale to save money.  However, she will pay more for a brand if she thinks it is the best one to meet her and her family’s needs.  Which trait best describes Danielle?
a.  materialism
b.  value consciousness
c.  competitiveness
d.  innovativeness

3 points   

QUESTION 5

  1. Going to a trendy, new restaurant is most likely driven by hedonic motivations

True

False

3 points   

QUESTION 6

  1. With respect to measuring emotion, bipolar is a situation wherein if one feels joy he or she can also experience sadness

True

False

3 points   

QUESTION 7

  1. The VALS2 technique uses 66 different segments.

True

False

3 points   

QUESTION 8

  1. The United States Speaker of the House of Representatives, John Boehner, couldn’t help showing his emotion when he was sworn in.  He often has trouble hiding his emotions and sometimes breaks out in tears when he is talking about something he is so passionate about.  Mr. Boehner can be said to have high emotional _____.
a.  contagion
b.  expressiveness
c.  intelligence
d.  affect

ver3 points   

QUESTION 9

  1. Zone refers to the extremely high emotional involvement in which a consumer is engrossed in an activity.

True

False

3 points   

QUESTION 10

  1. Motivations are the inner reasons or driving forces behind human actions as consumers are driven to address real needs.

True

False

3 points   

QUESTION 11

  1. Many senior citizens do not want to go to the doctor because they are afraid they might learn they have some disease.  This type of appraisal that focuses on the future that elicits worry and fear, so much so that some consumers avoid going to the doctor, is best described as a(n) _____ appraisal.
a.  anticipation
b.  outcomes
c.  agency
d.  emotional

3 points   

QUESTION 12

  1. Self-concept refers to the totality of thoughts and feelings that an individual has about him- or herself.

 True

False

3 points   

QUESTION 13

  1. Holly is a flight attendant on international flights.  Sometimes she is just plain tired and grumpy, but she has to remain kind, helpful, and upbeat on her job.  This overt management of her own emotional display as part of the requirements of her job is called emotional _____.
a.  flow
b.  labor
d.  consistency

3 points   

QUESTION 14

  1. Which theory proposes that much of consumer behavior can be explained by the match between a consumer’s self-concept and the image of typical users of a product?
a.  self-congruency theory
b.  self-matching theory
c.  PRIZM
d.  self-enhancement theory

3 points   

QUESTION 15

  1. Self-matching theory proposes that much of consumer behavior can be explained by the match between a consumer’s self-concept and the image of typical users of a focal product.

True

False

3 points   

QUESTION 16

  1. The study of symbols and their meaning is referred to as _____.
a.  semiotics
b.  symbolism
c.  linguistics
d.  conceptualization

3 points   

QUESTION 17

  1. Consumers with very high involvement in some product category are referred to as _____.
a.  product enthusiasts
b.  market mavens
c.  product endorsers
d.  product moderators

3 points   

QUESTION 18

  1. “Baby Boomers” are those consumers who were born between the years of 1981-1995.

True

False

3 points   

QUESTION 19

  1. Melanie exercises almost every day.  She is motivated by changing her current state of fitness to one that is much higher.  Which group of motivation behavior does this describe?
a.  self-improvement
b.  homeostasis
c.  self-actualization
d.  hierarchy of effects

3 points   

QUESTION 20

  1. The ego works largely in accordance with the normative principle, which means it seeks to satisfy the id within the constraints of society.

True

False