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Question 221 pts

All associations between the product and its consumer are beyond the company’s control.

False
True

 

Question 231 pts

A true global brand carries _____ brand name(s) and logo(s) anywhere it is offered, and it is available in most markets in the world.

one
less than ten

 

more than 10
unlimited

 

Question 241 pts

A brand is first and foremost a name.

False
True

 

Question 251 pts

Most co-branding examples lean more toward being

luxury branding.
brand personalities.

 

ingredient branding.
umbrella branding.

 

Question 25 1 pts

A brand is first and foremost a name.

True
False

 

Question 23 1 pts

A brand carries a promise that it can help customers achieve the persona to which they aspire.

True
False

 

Question 22 1 pts

Which is NOT an example of brand extensions?

all are examples of brand extensions
L’Occitane offers bubble bath and moisturizer lotions

 

Pepsi offers new flavors
QuickBooks has its basic software, a version for Macs, another for small business needs, and premier packets for professionals, nonprofits, retailers

 

Question 20 1 pts

The meaning of a brand name is built over time.

False
True

 

 

Question 17 1 pts

Brand names must have an inherent meaning.

False
True

 

Question 16 1 pts

Branding cities and countries is becoming increasingly popular, as destinations seek more tourism and/or

taxes.
recognition.

 

business investment.
population.

 

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