Consumer interactions data What is consumer interactions data and why is it important to understanding and serving Internet consumers better? Consumer interactions data collects information on consumers and stores the information of what they purchase, how long they have been …
Personalization-portals or large content sites Choose a website that permits personalization-portals or large content sites are a good choice. Personalize your own page on the site. Think about the kinds of customer data that are produced as you use your …
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Related concepts of data warehousing and data mining Explain the related concepts of data warehousing and data mining. Data warehousing is a electronic storage that stores a large amount of information through business input. Warehouse data is securely stored and must …
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Testing offer opportunities to Internet marketers Why and how does testing offer opportunities to Internet marketers? Testing is an opportunity for business to view data which outlines the effectiveness on the results of the work already completed. Testing for the …
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Customer lifetime value (CLV) concept Explain the customer lifetime value (CLV) concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base? Customer lifetime value (CLV) is an …
Explain the related concepts of data warehousing and data mining? Data mining is extracting information databases to help make predictions of behaviors of consumers and trends of consumers. Data mining helps predict patterns that may not have been found using …
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Why and how does testing offer opportunities to Internet marketers? Testing helps for direct marketers that want to “test” how popular a product is, and if the advertisements and marketing strategies are successful. Most testing use to be done through …
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Explain the customer lifetime value (CLV) concept Explain the customer lifetime value (CLV) concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base? Customer Life Value concept …
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Enterprise likely to go through en route to a virtual value chain What stages is an enterprise likely to go through en route to a virtual value chain? This first step they would go through is the visibility stage which …
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Zara responsive to customer What are the business practices used by Zara that have made it responsive to customer needs and successful financially? Zara has the ability to strengthen their relationship with customers buy capturing their question on the sales …