Thinking about your own Internet experience, can you think of a specific encounter in which information or knowledge clearly improved your interaction with a human agent?  Can you think of an encounter in which the human agent lacked the information …

Thinking about your own Internet experience, can you think of a specific encounter in which information Read more »

Consumer concerns about the privacy of their personal data The increasing use of the Internet around the world has heightened consumer concerns about the privacy of their personal data. What is the nature of the concerns, and what are their …

The increasing use of the Internet around the world has heightened consumer concerns about the privacy Read more »

Variables are needed to measure the effectiveness of branding efforts on the Internet What kinds of variables are needed to measure the effectiveness of branding efforts on the Internet?  Where are these measures obtained? There are different metrics used for …

What kinds of variables are needed to measure the effectiveness of branding efforts on the Internet? Read more »