Zara responsive to customer
What are the business practices used by Zara that have made it responsive to customer needs and successful financially?
Zara has the ability to strengthen their relationship with customers buy capturing their question on the sales floor. This allows them to quickly send up the information gathered from customer interactions up to headquarters where they are able to gain a lead in the fashion market putting them above their peers. All of this information that is sent up is answered is answered with a speedy response from the designer team at headquarters. The operations includes the ownership of their own production facilities which are located in surrounding areas. This gives them an advantage over other fashion businesses which outsourced in other countries. This allows Zara to deliver new products to stores in as little as 2 weeks. Other companies have been shown to take 8 months to get product into stores.