Assignment: Mental processes are those which help consumers remember and include repetition, dual coding, meaningful encoding, and chunking. Chunking is defined as “a process of grouping stimuli by meaning so that multiple stimuli can become a single memory unit” (Babin …

Chunking | Marketing messages in either a print advertisement or a television commercial Read more »

Semantics of reporting: Select a controversial topic from today’s news. Formulate a research question which essentially asks about disparate language use and the impact on opinions. Compare and contrast the coverage of that topic by several media outlets: at a …

Semantics of reporting: Women Harassment Accusations against Donald Trump Read more »