Case Study eBay

Answer the question “What are eBay’s critical success factors? Do you think these critical factors can help eBay dominate in oversea countries? Why?

As it is known, that eBay is the largest, recognized, and successful an online auction e-business in the world. To become this position, eBay uses a unique business strategy to get more buyer and seller from different countries. eBay opens widely for users to list collection products from the brands know to unknown and customer made goods, and eBay gives a chance user to put their price to compete and bid on a selection of goods and services. Also, eBay does not depend on specific demography, and they provide services and goods in local and international online marketing in an actively and easily manageable way for online customers. eBay gives chances for everyone to participate in online marketing and finds solutions for their customers in the cases that products are not available in local e-marketing. Customers can order the products from the international market as fast as they needed by using different delivery options.  Furthermore, eBay continuously upgrades their site to fulfill users’ interest such as add and change the feature like payment system making more secure and safe an online bill payment service. eBay gives options for users able to process and follow up their order, and sellers or product providers can write a short description and post photos.

Do you think these critical factors can help eBay dominate in overseas countries? Why?

Yes, these factors help eBay to dominate e-business in overseas countries. Because users can find everything, they want easily and directly whenever they live as far as they have online access. eBay’s service is dependable, straightforward, and secured. On the other hand, sellers can compete among other sellers. Therefore, eBay has high numbers of sellers, large number variety of goods that are new, used, and different brands. In eBay the online auction site, there are different kinds of e-commerce model C2C, B2B, and B2C.