The consumer buying process consists of five stages. Not every buying decision goes through all five stages, and the process does not necessarily conclude in a purchase. Think about a recent purchase you made. Identify and describe the stages in the buying process you used and those …

Do you think the stages you employed would be typical for most consumers purchasing this product? Why or why not? Read more »

Uber is one of the most rapidly growing taxi service application that is considered as the most lethal contender to the traditional taxi service where you would phone a taxi service provider or wave to a taxi and sit in …

How Uber’s business model works and the role technology has played in its success Read more »

Executive Summary: Apple Inc. previously Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that generates and retails consumer electronics, computer software, and personal computers. A SWOT analysis expresses at strengthens weaknesses, opportunities, and threats factors of …

Apple Business Strategy Read more »