Marketing Sample Questions


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You are the campaign manager for a candidate running for mayor of Hartford, Connecticut. You are running a series of focus group sessions with residents of the city to get a better understanding of their needs and wants.​

Your focus group sessions are an example of which of the following types of research?

a. ​Marketing research
b. ​Conclusive research
c. ​Descriptive research​
d. ​Experimental research
e. ​Exploratory research

 

 

Madison planned to serve caviar, lobster & Champagne on the night she invited her new friends to dinner.

Esteem

 

 

Identify the highest level of Maslow’s hierarchy described by the following situation: When Judy finished the NYC Marathon she hung her medal in her bathroom so she could see it every morning.

Esteem

 

In the last several years, the Western part of the United States has faced severe drought conditions with a lack of rain in states such as New Mexico, Arizona, and California. In these communities, WalMart collects rainwater in underground tanks and saves it to water the store’s landscaping. In addition, WalMart takes advantage of other opportunities to conserve water. They have installed high-efficiency urinals that reduce water use by 87% compared to the conventional 1-gallon-per-flush urinals throughout all new stores. These high-efficiency toilets use 20% less water compared to allowable EPA standards of up to 1.6 gallons per flush. Based upon this information, it seems that WalMart is engaging in:

a. ​environmental marketing
b. ​green marketing
c. eco-marketing
d. ​sustainable marketing

 

 

Your marketing team is conducting research to improve your understanding of the cohort group called the Millennials. You have accumulated the following key data points about the group:

  1. They see themselves as special, and need individual attention, which they received throughout their childhood.
  2. There are 70 million individuals in this cohort.
  3. The total buying power of the group is $100 billion a year.
  4. They prefer team-oriented activities, having often taken part in team sports as children.
  5. They show conventional preferences for schedules and structure.
  6. Ages in the group range from 20 to 35 years old.
  7. They are achievement oriented, particularly with regard to education, but may also respond negatively to failure.

Based on the data points listed, we can conclude

a. ​that this group does not have the financial resources to be an attractive target market.
b. ​that this group is too small to be an attractive target market.
c. ​that this group is very independent and tend to “go their own way”.
d. ​that this group has a strong historical perspective.
e. ​that this group likely has a higher average education level than the general population.