Please find a company of your choice and look up their mission statement and strategy to gain and maintain a competitive advantage.  Try to find an international company to reflect what is covered in Chapter 2-Globalization.

In your post include the mission and strategy and write up your thoughts about how you think they are doing compared to competitors in the market.  How would you suggest they make changes to improve customer satisfaction?  Add your thoughts on how they might modify either or both of the strategy and mission.

Company:  Boeing

Mission Statement

Purpose and Mission: Connect, Protect, Explore and Inspire the World through Aerospace Innovation

Aspiration: Best in Aerospace and Enduring Global Industrial Champion

Enterprise Strategy

·         Operate as One Boeing

·         Build Strength on Strength

·         Sharpen and Accelerate to Win

Strategy

Strategic planning is a continual process for airlines. Plans must take into account the challenging and ever-changing competitive environment as well as how passengers define value. For example, business travelers are sensitive to flight times and expect a high level of service. Short-haul business travelers tend to be more sensitive to ticket prices than long-haul business travelers. Leisure travelers are more sensitive to price but less demanding about service levels.

Deregulation has had a significant impact on airline strategies during the past several decades. As regulations on commercial aviation relax, airlines gain freedom to vary fares in response to competition and demand, develop network and schedule planning, and manage other key aspects of airline business. Deregulation has helped stimulate traffic and network growth, and the resulting competition provides increased choice to travelers. Airline business models continue to evolve in order to adapt to the dynamic marketplace.

My Thoughts

“Boeing is the world’s largest aerospace company.” (boeing.com/company/general-info/) They are known for leading innovation in manufacturing, government contracting, and more.  Because of their leading presence in the industry they are doing very well compared to their competitors.  I would recommend that they stay focused on their goals in being innovative and being the best in the industry to keep the momentum.