Question Answers: CLOSING CASE: Currency Trouble in Malawi What were the causes of Malawi’s currency troubles? According to Andrew (2012), the economic growth of Malawi fell from 8.3% to 4.5% between 2007 and 2010. These statistics were reported by the …

Malawi’s currency has been devalued, what do you think the economic consequences will be? Read more »

Introduction: In this project it is explore that the strategy formulation process by discovering how strategies, particularly those for foreign direct investments (FDIs), are being expressed, and on what they are based. More precisely the company’s strategy making process may …

Project: How strategies for foreign direct investments (FDIs), are being expressed? Read more »

Case Study: Understanding Global Consumer Behavior in Aesthetic Surgery                         Introduction Aesthetic or cosmetic surgery has emerged to be a multibillion industry in the recent years. The same is the case with the branch of marketing industry that relies …

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What are some of the attributes of global brands, according to Day and Reibstein? Do you agree with their conclusion that only a few truly global brands exist? According to the Reibstein and Day, the five important attributes of a …

What are some of the attributes of global brands, according to Day and Reibstein? Read more »

What are the advantages and disadvantages of direct versus indirect distribution channels? Discuss and give some examples of brands using one of the two channels or both. Distribution channel plays an important role to have an effective, profitable business. There …

What are the advantages and disadvantages of direct versus indirect distribution channels? Read more »