How far should the principle “When in Rome, do as the Romans do” extend in international business? Why do you feel that way?

How far should the principle “When in Rome, do as the Romans do” extend in international business? Why do you feel that way?
I think that the phrase “When in Rome, do as the romans do” does apply to business. It is really important to see the traditions and functions of a company in the country you are doing business with. If you go to China, there are many different customs and traditions, and if you want to make sure you lock in the deal you have to try and impress the Chinese by knowing the customs and traditions and not seem like you are ignorant. It makes business easier if you follow the traditions of the other country because it can show them that you are truly educated, interested, and willing to conform. If you continue to not respect other countries traditions it can negatively affect the business, as people will shy away from doing business with you, due to the reputation.