Course Principles of Marketing
Test module 1 quiz
Status Completed
Attempt Score 36 out of 50 points
Time Elapsed 43 minutes
Results Displayed Submitted Answers, Feedback
  • Question 1

2 out of 2 points

What is the third step in the planning process?
Selected Answer: 4.

Assessing strengths, weaknesses, and opportunities

  • Question 2

2 out of 2 points

When General Electric’s NBC division acquired Universal Studios, the highest executive who approved this acquisition was most likely _____, with the decision being the result of _____ planning.
Selected Answer: 1.

GE’s CEO; strategic

  • Question 3

0 out of 2 points

The buying function of marketing involves advertising, personal selling, and sales promotion in the attempt to match products and services to consumer needs.
Selected Answer: 2.

True

  • Question 4

0 out of 2 points

The advertising director, marketing research manager, and other middle-level managers should be involved in planning fundamental organization-wide strategies and the corporate budget.
Selected Answer: 1.

True

  • Question 5

0 out of 2 points

The rapid development of telecommunications from Internet to cell phones allows marketers to accomplish all of the following except:
Selected Answer: 2.

standardize product lines and marketing promotions to appeal to the largest possible audience.

  • Question 6

2 out of 2 points

The emergence of the marketing concept can best be explained by:
Selected Answer: 4.

a shift from a seller’s market to a buyer’s market.

  • Question 7

0 out of 2 points

The strategic business unit (SBU) concept is best identified as a:
Selected Answer: 3.

way to create units of business activity based solely on sales potential.

  • Question 8

2 out of 2 points

In the relationship era, firms focus on:
Selected Answer: 2.

long term relationships with customers and suppliers.

  • Question 9

2 out of 2 points

Decisions involving transportation, warehousing, inventory control, and order processing relate to _____ strategy.
Selected Answer: 2.

distribution

  • Question 10

2 out of 2 points

To be most effective, the planning process should include input from a wide range of sources both internal and external to the organization.
Selected Answer: 2.

True

  • Question 11

2 out of 2 points

Sally Myers, head of marketing at Sally’s Salon, serviced six new customers over the past two weeks. Through a feedback form, Sally learnt that all of them had acted upon the opinions of their friends and family members. What Sally encountered is an example of:
Selected Answer: 2.

a success story in buzz marketing.

  • Question 12

2 out of 2 points

Relationship marketing begins after the sales transaction is completed.
Selected Answer: 2.

False

  • Question 13

2 out of 2 points

Decisions about distribution strategy involve such challenges as:
Selected Answer: 4.

warehouse design and inventory control.

  • Question 14

2 out of 2 points

In a SWOT analysis, a constraint is present when:
Selected Answer: 2.

internal organizational weaknesses prevent taking advantage of an opportunity.

  • Question 15

0 out of 2 points

Which of the following is now the second-largest market in the world?
Selected Answer: 4.

India

  • Question 16

2 out of 2 points

Relationship marketing focuses more attention on _____ customers because new customers are _____ to acquire compared to existing customers.
Selected Answer: 4.

existing; more expensive

  • Question 17

2 out of 2 points

Marketers seek to rid themselves of their cash cows because those products hold low market shares in low-growth markets.
Selected Answer: 2.

False

  • Question 18

2 out of 2 points

Whirlpool combines metal, rubber, and other components in the production of appliances. In doing so the company creates _____ utility.
Selected Answer: 4.

form

  • Question 19

0 out of 2 points

Operational planning should be completed:
Selected Answer: 2.

at the same time the total budget is prepared.

  • Question 20

2 out of 2 points

Strategic Business Units (SBUs) of a diversified firm have common managers, resources, objectives, and competitors.
Selected Answer: 2.

False

  • Question 21

2 out of 2 points

One of the busiest areas of interactive marketing involves online auction sites, such as eBay.
Selected Answer: 2.

True

  • Question 22

2 out of 2 points

Production and marketing of goods and services are two basic functions that create utility.
Selected Answer: 2.

True

  • Question 23

0 out of 2 points

Developing a trust relationship between companies and their customers is the key to survival and success in the sophisticated consumer market.
Selected Answer: 1.

True

  • Question 24

2 out of 2 points

When determining product costs, marketing expenses will amount to approximately one half of the total cost of the product.
Selected Answer: 1.

True

  • Question 25

2 out of 2 points

Some Florida drivers have license plates that say “Save the Manatee.” This is an example of _____ marketing.
Selected Answer: 4.

cause