Of the primary data-collection techniques available to the researcher (survey, observation, experiment), why is the experiment the only one that can provide conclusive evidence of causal relationships? Of the various types of experiments, which type or types provide the best …

Chapter 8: Primary Data Collection: Experimentation and Test Markets Read more »

What are the major differences between quantitative and qualitative research? The major difference between the quantitative and qualitative research is that quantitative research mainly focuses on the mathematical analysis and it uses the statistical facts and figures. On the other …

Chapter 4: Qualitative Research Exercise solved Read more »