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What options do marketers have when it comes to developing a search marketing strategy? There are different options for marketers when it comes to developing a search marketing strategy. A few include Search engine optimization (SEO) and Pay-per-click (PPC). SEO …
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What is meant by permission marketing? Do you think it is an important concept to email marketers? Permission marketing Permission marketing is getting permission to market to consumers. When a business wants to send emails it is essential to have …
Targeting, personalization and customization are three different but related CRM concepts. Define each, clearly explaining why they are different from one another and giving an example of each. Targeting It is targeting relevant advertisements to consumers who may have a …
Organizational issues usually present the greatest barrier to successful capture The chapter states that organizational issues usually present the greatest barrier to successful capture and use of customer transactions data. Can you think of some ways in which organizational issues …
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A businessperson who is not an Internet expert asks you whether the Internet is useful for branding. What answer would you give and how could you support it with illustrations? The internet is very useful for branding because most advertisement …
Consumer interactions data What is consumer interactions data and why is it important to understanding and serving Internet consumers better? Consumer interactions data collects information on consumers and stores the information of what they purchase, how long they have been …
Personalization-portals or large content sites Choose a website that permits personalization-portals or large content sites are a good choice. Personalize your own page on the site. Think about the kinds of customer data that are produced as you use your …
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Related concepts of data warehousing and data mining Explain the related concepts of data warehousing and data mining. Data warehousing is a electronic storage that stores a large amount of information through business input. Warehouse data is securely stored and must …
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Testing offer opportunities to Internet marketers Why and how does testing offer opportunities to Internet marketers? Testing is an opportunity for business to view data which outlines the effectiveness on the results of the work already completed. Testing for the …
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Customer lifetime value (CLV) concept Explain the customer lifetime value (CLV) concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base? Customer lifetime value (CLV) is an …