Consumer behavior is a broader field of study. CourseBB tutors have helped hundreds of students in this subject area.
It is common practice for businesses to have operations outside of the United States and it is extremely important for marketers to understand consumer behavior in the countries they plan on doing business in. In Chapter 9 of our text book, …
Comparison of the United States and China in relation to Consumer Culture Read more »
Assignment: Understanding the attitudes of consumers is not an easy feat but we do have some help. According to the functional theory of attitudes, as discussed on page 130 of our text book, attitudes perform four functions; utilitarian, knowledge, value …
What is Customer Lifetime Value (CLV)? Customer Lifetime Value is a measure of the loyalty of a customer to the products or services of a company (Babin & Harris, 2013). This measure helps organizations classify their customers in different categories …
Social Networking Sites and Consumer Behavior Introduction Consumer’s purchase decision making process consists of need recognition, search, alternative evaluation and choice (Babin & Harris, 2015). From my personal experience I can say that the SNS or social networking websites have …
Influence of Social Networking Sites on Consumer Behavior Introduction Social Networking Sites (SNS) have become an integral part of our life in the last decade or so. They have been impacting our behaviors in many ways including our purchasing …
Influence of Social Networking Sites on Consumer Behavior Read more »
Chapter 8 discusses the influence groups have on its members including opinions, attitudes, and behaviors. For this assignment you will provide three web/television commercial links that appeal to a specific group. In a word document, provide the links to and …
Three web/television commercial links that appeal to a specific group Read more »
Comparison of USA to India in Relation to Consumer Culture Introduction Culture plays an important role in consumer’s behavior towards different products. Marketers do research in different cultures before a product is launched. Even if it the same product, there …
Comparison of USA to India in Relation to Culture Read more »
Consumer Lifetime Value (CLV) Introduction Customers Lifetime Value (CLV) is a concept used in marketing for customer’s acquisition and retention (Dwyer, 1997). CLV can also be used to differentiate between customers on the basis of their loyalty. In this paper, …
For this assignment you will write a paper as follows: choose a product or service and describe in detail the consumption process for that choice. The paper must be 2-4 pages in length. We all had heard and …
Case Study: Redefining Good Cleaning Products Abstract The green cleaning products are very effective for the environment. They are especially prepared to preserve the eco-system. There are few people who care about the effects of the cleaning products over …