The consumer buying process consists of five stages. Not every buying decision goes through all five stages, and the process does not necessarily conclude in a purchase. Think about a recent purchase you made. Identify and describe the stages in the buying process you used and those …

Do you think the stages you employed would be typical for most consumers purchasing this product? Why or why not? Read more »

There are three major elements of LVMH’s competitive strategy. The product portfolio is the first superlative element of the company’s competitive strategy. It is observed that the company offers a wide range of product line to its customers across the …

What are the major elements of LVMH’s competitive strategy in the branded luxury products industry? Read more »

How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer. What does your strategic group map of the performance sports apparel industry look like? Is …

Lululemon Athletica, Inc. in 2016: Can the Company Get Back on Track? Read more »

Review Case 4: Costco Wholesale in 2016: Mission, Business Model, and Strategy Case Study in your textbook and the following videos: Answer the following: What is Costco’s business model? Is the company’s business model appealing? Why or why not? What …

What is Costco’s business model? Is the company’s business model appealing? Why or why not? Read more »

Case #1, Mystic Monk Coffee  Abstract Mystic Monk Coffee is a coffee producing company who sells their coffee products while targeting the churches for the customers. This report provides insight on their vision and mission. They want to expand their …

Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Read more »

Read the following paper: FLYNN, F. J., & WILTERMUTH, S. S. (2010). WHO’S WITH ME? FALSE CONSENSUS, BROKERAGE, AND ETHICAL DECISION MAKING IN ORGANIZATIONS. Academy Of Management Journal, 53(5), 1074-1089. doi:10.5465/AMJ.2010.54533202  (attached below) Prepare a position paper considering the following: Identify the …

Who’s with me? False consensus, brokerage, and ethical decision making in organizations Read more »

Define persuasion, manipulation, and coercion. Your definitions should clearly distinguish the terms from one another. What two key elements make persuasion more ethical than manipulation and coercion?  Using specific examples from your experience, illustrate each of these three types of …

What two key elements make persuasion more ethical than manipulation and coercion? Read more »