Organizational issues usually present the greatest barrier to successful capture
The chapter states that organizational issues usually present the greatest barrier to successful capture and use of customer transactions data. Can you think of some ways in which organizational issues could impede the capture and use of marketing-relevant data?
In some companies only management has access to marketing related data, and that could impede on projects if an associate or senior who is doing a project needs information on consumer related data. It could hold up time on when products to get out, or it could hinder results, or not have as much detail in the project that it could have because someone couldn’t have access to the information. It some circumstances the tool needs to be readily available for anyone on the marketing team, or for it to be open to others then management.
One that would affect the data based on an organization would be the Internet marketing. If a business is not set up for consumer base or to safely use the information, there is a chance the information may not be collected and used. The way a business uses and cares for the information collected on the Internet will effect consumer data.