What options do marketers have when it comes to developing a search marketing strategy?

There are different options for marketers when it comes to developing a search marketing strategy. A few include Search engine optimization (SEO) and Pay-per-click (PPC). SEO is the process of making a website visible through search engines. It doesn’t cost money for SEO but it is important that the website has the right “buzz words” for when someone looks up a product the marketers product is on the front page for the consumer. PPC is when a company pays per click for their name to be on the search engine, and there can be a daily limit or unlimited the company sets the count.