Variables are needed to measure the effectiveness of branding efforts on the Internet
What kinds of variables are needed to measure the effectiveness of branding efforts on the Internet? Where are these measures obtained?
There are different metrics used for branding in the Internet, such as hits, sessions, page views, reviews, impressions, number of untie visitors, entry page, click-throughs, and even shopping cart abandonment, which are obtained through cookies, logs, panels, and coded web pages; and are considered by marketers as attitude variables they could use to assess the effectiveness of their branding efforts (Epstein & Yuthas, 2007).
in order to get a good measure of how effective your branding efforts are on line you need to differentiate the product and advertise, After advertisement a marketer can calculate this by online questionnaires, products sold, social media, or online reviews. These measures can be obtained through using Facebook, twitter, website, and products sold.