Define “pervasive computing” in your own words. What changes is it likely to bring about in the way marketers approach the Internet?
Pervasive computing means the process by which access to majority of the computing devices is allowed to increase performance (Roberts & Zahay, 2012). One example is installing microchips to devices that allow tracking of location and processing of data anytime, anywhere. With such technology, shopping for groceries and likewise being charged with the costs from our credit card can happen without interference in our mobile phones.