The proposed business has the name and address as following
KAWIMI AGROVET AND FARM INPUT
ADDRESS: 1211 S. King st
2.0 Executive summary
The business is aimed at saving local farmers from loss, and that’s the reason it is located near in town. It is aimed at for serving farmers at all possible terms and conditions who are also the interested buyers. The needs of framers will be approachable now through modern technology, and it will be intended to apply nearly in every agricultural sector. It also intends to use the capital of $ 200, 000. The expansion of the business is expecting the same earning profit. The capital is suitable for farmers as it is considering the viability of small scale farmers who are present around.
3.0 Industrial analysis
The business is initially taking the view of inputs which are necessary for starting the business. It is including farm seeds, fertilizers, herbicides, pesticides, animal feeds and many others. In this distribution, the agrovert is taking a major part. On the other hand, the entire management is undertaken by partners of Kawimiagro vet.
The research is showing the presence of two agro vets in the area. However, this thing is not giving any advantage as the broad farming is already there in the area and surrounding places. On the other hand, many competitors are present in the same field.
3.2 Industry size
My plan is to open a medium-sized business. The agricultural sector is taking the label, and it is covering a very large sector of farming and thus flooded with a regular number of suppliers and supply products.
3.3 Trends and future outlook
The business is aimed at the identification of needs of local people and brings all possible services for them. There is also a high demand of fertilizers in the area because there are only two agro vets in the market and it is not enough to fulfill the needs of farmers. The demand must be greater than the supply if the needs have to be fulfilled.
The expectation for running this business is all just because of proper guidance and counseling in the right way. The counseling is aimed at providing information about harmful chemicals and to provide maximum support and stability to local farmers. It is also making moves for increasing employment rate in the area. Since there is high demand for agriculture and farm input, the business is growing rapidly. That’s the reason, the good stability is required.
Like every other business, the KAWIMI agro vet also has different strengths, weaknesses, opportunities, and threats in its operations.
Strengths of this business are including following moves:
- A major strength must be taking goods from other suppliers at relatively low price rate.
- The duration for conducting serving operation would be equal to the length of the day and shut its operations at weekends.
- In comparison to competitors, there is free service of transport to customers.
- The goods would be sold at relatively low prices.
- It would be available for easily located places.
The major weakness is considering as not having proper awareness about the market except through advertising.
The greatest one is to break the bulk into quantities so that value can be added to goods. It must also be affordable to customers. Simple machines must be placed for the customers who are not able to use particular machines at a certain time. The business is equipping with professionals and consultants.
Threats are including challenges for adapting new technology and competition around the market.
It includes the products like farm seeds; animal feeds, herbicides, pesticides and other farm equipment like hoes, wheel barrows, sprinkles, bullet guns, and syringes. The professionals are hired for these purposes, and they are also giving best services to their customers.
6.0 Market Plan
6.1 Pricing Strategy
The pricing policy of goods and services must be managed to attract customers. The competitor’s policy has considered it. The prices of promotion and advertising cost must be added as well. The selling price will be measured according to buying and cost product.
6.2 Sales tactics
Different sales tactics have been adopted like distribution of catalogues; free gifts offer free sale services. It will likely to include the easiness of customers.
The polythene bags will be selected for packaging small quantities. For purchasing in bulks, cartons must be used.
6.4 Distribution strategy
The distribution channel will be as illustrated below:
Goods must be transferred from farms to warehouses through the free transportation system. Many chemicals must be kept stocked through chemical means. They are expected for supplying products to Kawimiagro vet.
6.5 Advertising and promotion strategy
The places for advertising and promotion are usually the trading centre, a kiosk in villages, schools and other places which can attract attention. It is also noticing the location for agrovert goods and services offered by the business. Signs posts will also be used at different junctions to show the information about the business of agrovert. It is also used to show the location of the enterprise. It is also intended to show the quality of goods and offers and evens the services which are offered. The effectiveness of the advertisement is another effective plan which will always be measured through customers and interviews.
7.0 ORGANIZATIONAL PLAN
7.1 Form of ownership
The company is suing farm inputs which are a sole priority of the company. It is a type of sole proprietorship owned business. It also includes the major shareholders who are the nearby farmers.
7.2 Organization of business
Initially, the business is just a small organization that is mostly governed by few people. The farm input is intending for a small level organization. With the growth and development of business, the more people would be required by the business. For this purpose, a simple chart is made for the illustration of vertical management.
Sales person’s Supportive staff Receptionist
7.3 Management of business
A manager will be selected whose keen duties will be;
- The monitoring of day to day activities and procedures which can ensure smooth business running.
- The association of sales person with proper guidance so that he can take proper decisions.
- Throughout the running of the business, there must be quick actions and procedures which can be done for quick solutions so that prevailing problems can be encountered.
- The marketing strategies must be carried out for the development of new marketing products.
These are some of the roles of manager, but an assistant manager can also take in view the same duties, in the case when the manger is not around.
In this heading, the major heads are included as sales persons, supportive staff, and receptionists.
The duties of sales person are of great importance, and these are including packaging of products for customers. A sales person is responsible for carrying out the physical duties to sell products. He is also responsible for entering the data of income and expenditures into accounts book. He has a duty to receive the goods from suppliers and to check the condition of goods as well.
The supportive staff is including the veterinary officer, cashier, business advisor and consultant. They are responsible for arranging stock in the store, loading stock into store or warehouse for transporting it to the customer. In addition to it, the cleaning of the complete enterprise is also a chief duty of this staff. Consultation services also support the customers.
A major duty of the receptionist is including the dealing with all sorts of enquiries for the business.
8.0 Financial plan
Finally, a financial plan is arranged for the business, and it is including all expenses of the business as well as ways for generating income for the company. It is also including pre-operational costs as well as working capital costs. It has made variables among items and expenses. In the following table, the complete financial plan is given, and it is also stated that the net and gross profit is in good value after expenses.
KAMIGET AGROVET AND FARM INPUTS INCOME STATEMENT
|ITEM||QUARTER 1||QUARTER 2||QUARTER 3||QUARTER 4|
Cost of goods
Wages and salaries
Net profit before tax
Net profit after tax