HOW SIGNIFICANT IS USING THE WORD ‘ORGANIC’ IN A BRAND’s NAME?

By attaching the name “organic” to a product, does it immediately better define what the product is?  Does it instantly make it seem healthier, sustainable, or “from the earth?”  Or is it just a clever marketing concept that companies have embraced? Should Sprouts list a line of products using the organic label tied to it as in “Sprouts Organic Beans?”

 

Question (2):  YOUR AGENCY, PRIMAL STRAW, DECIDES THAT A TV COMMERCIAL IS THE BEST WAY TO ANNOUNCE THE NEW ONLINE DELIVERY SERVICE.

What are the dayparts Primal Straw would choose and what format of commercial would be most appropriate?  Also explain why TV is a good choice in this situation.