Creativity Enhances Advertisement
HOW SIGNIFICANT IS USING THE WORD ‘ORGANIC’ IN A BRAND’s NAME?
As we hear of it most often, organic food is much healthier than inorganic. The world is going through a realization of global warming and climate change. Therefore, the concept of sustainability has emerged much louder than the past. Organic food is considered a contributor to the sustainability of the food industry. Therefore, I would say that adding organic to a brand name would definitely have positive effects on the perception of the prospective consumers of these products.
Labeling food as organic or inorganic is governed by corporate and healthcare laws, therefore, companies cannot just add it to the labels of their products.
I think it would be a good idea to add organic label to organic food to make it more visible.
YOUR AGENCY, PRIMAL STRAW, DECIDES THAT A TV COMMERCIAL IS THE BEST WAY TO ANNOUNCE THE NEW ONLINE DELIVERY SERVICE.
In my opinion, the good daytime for the commercial to go on TV would be between 9 and 12 as this is when most of housewives who are responsible for cooking at homes and shopping would watch TV in their kitchens.
TV is a good choice as this is the medium used by most of the old adults who have a greater influence on a family finances.
AS THE AGENCY PRIMAL STRAW, DEVELOP A NEW IDENTITY
FOR SPROUTS DELIVERY
This is definitely a brand extension as it would utilize an established brand name i.e. Sprouts, and further enhance their consumer market. Social media would help them further extend their brand to the millennials. Millennials are considered a source of change. Engaging them could mean a powerful consumer market who would discuss the organic nature of the new line of food on different social media platforms. So, the brand extension would be promoted by TV as well as the internet.