Review the concepts bellow Which are brands (people, places, things and goods) and provide analysis for one:
Candle Café, New York
Vegetarian is a great place for all vegetarians. They offer many items to eat with coffee and tea. They also offer juices made of organic fruits. Their specialty is the Canjun Seitan sandwich made of fresh onions.
Audience: Their audience is those people who have opted to stay vegetarians. They promise their food to be 100% vegetarian. As the name depicts, the place offers a lovely atmosphere to spend some time with your loved ones.
Advertising: I would use Google AdSense to advertise this brand and attract more customers. I would also Facebook to communicate with the vegetarian community and advertise. Twitter would be my last choice to advertise the brand.