How can political turmoil and other adverse environmental conditions affect global marketing?
Political turmoil and adverse global environmental conditions affect the global market. For instance, Middle East political upheaval highlighted the need for flexibility in the design of global supply chain. Due to political turmoil, P&G forced to closed Egyptian plant that involves in the product supply to South Africa. Then Turkey and Hungary plants used to ensure the supply to South African market during the closer. Environmental laws, cultural issues, and policies are also important factors that adversely affect the market activities, that is why political and environmental conditions should be taken into account when undertaken market globally.