Draw a diagram to illustrate social judgment theory. Include and explain the following terms: anchor, the latitude of acceptance, the latitude of rejection, the latitude of non-commitment. How can knowledge of social judgment theory benefit you as a persuasive speaker?
It is a framework for studying human judgment. Sometimes our experience as a persuasive speaker got highly liquid because of judging human behavior. It helps you to set your credibility in related to that (Kiraly, 2014).
Important terms in this manner are given following:
Anchor- the most preferred position of a person
Latitude of acceptance– the position of a person which is likely to be accepted
Latitude of Rejection– the position which is actively opposed
Latitude of Non-commitment– the position where there is neither rejection nor acceptance.