Discuss the basis for Amazon.com’s competitive advantage and how they leveraged first-mover advantages.

The primary success of Amazon was the recognition of the opportunity by its founder, Jeff Bezos, who recognized an opportunity to sell online in 1994. We all know that Amazon was the first to sell book online. Since then they have world’s largest book collection which is ultimately their competitive advantage. With time, Amazon quickly realized the full potential of internet sales and started to sell items other than books. Amazon had been growing rapidly and have evolved their business model over the time to stay ahead of its competitors. The volume of the items they possess for online sales is something no one else can match.