• Question 1

0 out of 2 points

Which is the most common form of Internet advertising?
Selected Answer: [None Given]
  • Question 2

2 out of 2 points

In online B2B, companies buy and sell through electronic exchanges, which are Web-based marketplaces that cater to a specific industry’s needs.
Selected Answer: 2.

True

  • Question 3

2 out of 2 points

B2B e-business has been shown to:
Selected Answer: 3.

make it possible for marketers to find new markets and customers.

  • Question 4

2 out of 2 points

Marketers must take into account external environments when creating a marketing strategy. These include all of the following except the _____ environment.
Selected Answer: 2.

creative

  • Question 5

2 out of 2 points

The first step in creating an effective Web site is to:
Selected Answer: 3.

establish a clear objective for the site.

  • Question 6

2 out of 2 points

The competition between Amtrak, Hertz, and Delta Airlines for the travelers’ dollar is considered indirect competition because these services can be substituted for one another.
Selected Answer: 2.

True

  • Question 7

2 out of 2 points

The strength of consumer spending is directly correlated to the rate of unemployment.
Selected Answer: 2.

False

  • Question 8

2 out of 2 points

Behavioral targeting collects information over a period of time to develop a significantly detailed user profile.
Selected Answer: 1.

True

  • Question 9

2 out of 2 points

Online forums are a source of information exchange and can take the form of a bulletin board, directory, or library of information.
Selected Answer: 1.

True

  • Question 10

2 out of 2 points

Which step in the Pyramid of Social Responsibility focuses on contributing resources to the
community and improving quality of life?
Selected Answer: 3.

Philanthropic

  • Question 11

0 out of 2 points

Alliances are considered essential in a country where:
Selected Answer: 1.

the partners combine resources and capital to create competitive advantages in a new market.

  • Question 12

2 out of 2 points

According to recent estimates, almost _____ percent of people who were online have shopped from online stores.
Selected Answer: 1.

66

  • Question 13

2 out of 2 points

The strategic implication of the Internet is that the dynamics of marketing are shifting from market led to consumer focused.
Selected Answer: 1.

False

  • Question 14

0 out of 2 points

A customer of All World Bank receives telemarketing calls and e-mails from the bank’s business partners, Specialty Insurance and Global Investments. Since the customer has signed into the Do Not Call Registry, these companies are in violation of the federal regulation.
Selected Answer: 2.

True

  • Question 15

2 out of 2 points

Mattel Toy’s Web site offers only specialty products, such as American Girl dolls, because:
Selected Answer: 1.

protecting distribution channels is part of the corporate strategy.

  • Question 16

2 out of 2 points

Myspace.com would be in violation of the Children’s Online Privacy Protection Act if it distributed, without verifiable parental consent, identifiable information on children under 16 years of age.
Selected Answer: 2.

False

  • Question 17

2 out of 2 points

Keith is a marketer for Olympus cameras. He has organized an arrangement with a search engine by which Olympus pays the search engine a fee for listing the company in the top three results when a computer user enters “digital camera” into the search engine. This is an example of:
Selected Answer: 3.

search marketing.

  • Question 18

2 out of 2 points

Phishing is defined as:
Selected Answer: 3.

trolling for personal data by posing as a legitimate Web site familiar to the user.

  • Question 19

2 out of 2 points

The strategic process of creating, distributing, promoting, and pricing goods and services to a target market through both computer and non-computer technologies is called:
Selected Answer: 3.

electronic marketing.

  • Question 20

2 out of 2 points

Which strategy requires developing and distributing goods and services more quickly than competitors?
Selected Answer: 3.

Time-based competition

  • Question 21

0 out of 2 points

Comparing B2B e-business with B2C e-business,:
Selected Answer: 2.

B2C transactions exceed B2B transactions when considering the global market.

  • Question 22

2 out of 2 points

Legal contracts regarding real estate, insurance, and other financial transactions are now possible online due to the development of:
Selected Answer: 1.

the electronic signature.

  • Question 23

2 out of 2 points

A(n) _____ is a structure that refers to a limited number of sellers in an industry in which high start-up costs form barriers to keep out new competitors deters newcomers from breaking into markets while ensuring that corporations remain innovative.
Selected Answer: 1.

oligopoly

  • Question 24

2 out of 2 points

Shopping is made easier through the use of bots, which search hundreds of Web sites for information on products that meet certain criteria set by the customer.
Selected Answer: 1.

True

  • Question 25

0 out of 2 points

Six firms – GM, Ford, Chrysler, Toyota, Honda, and Nissan – share 90 percent of U.S. auto sales. This is one of the reasons why the auto industry is considered a monopoly.
Selected Answer: 2.

True