In Phases 1 and 2 of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions that may exist in a country that would lead a marketer to exclude a country in each phase.

As regards the phases of the “planning process,” there exist several rationales as why a country could no more be taken into account. However, the countries that are unable to offer satisfactory prospects for further deliberation would be removed. A number of the rationales why it might take place are that the product approval in the country might not be realized without significant investment, the new product growth, in addition to the company does not possess the adequate capital to invest. It may be that the legal framework of the country may be difficult for the company to function in it. Besides, the competition in the country does exist in such a way; it is thought that it might not prove a beneficial project.