Define strategic planning. How does strategic planning for international marketing differ from that for domestic marketing?”

Define strategic planning. How does strategic planning for international marketing differ from that for domestic marketing?

At present, there exist many disparities in strategic planning relating to domestic and international businesses, frequently due to global companies’ bigger level and extensive varieties of unmanageable market factors. Strategic planning helps the companies to understand these disparities for the strategic planning efforts when the small business develops into international scale.