The dichotomy typically drawn between export marketing and overseas marketing is partly fictional; from the marketing standpoint, they are but alternative methods of capitalizing on foreign market opportunities.” Discuss.
In fact, the dichotomy created between “export marketing and overseas marketing” is rather ambiguous. Indeed, there exist although the alternative methods of dealing in the foreign markets. However, these methods are usually interconnected in the holistic marketing framework. Indeed, “both exporting and international marketing could be profitably interchanged to access diverse markets.” Conditional on the marketing framework, competition, and business rules, the organization framework could be created for exporting, “foreign marketing, or a blend of both to effectively access a wide variety of global markets.”