There is no one best way to enter foreign markets. It is a case of horses for courses.’ What does this statement mean to you? How does it impact processes and procedures?
When i hear this statement I often think of the connection between getting out of the gates early or first in a race. Similar to in business the first entry into the market is often times the company that ends up having the strongest grip on said market. As far as there is no good way to enter a foreign market is concerned, I disagree and I certainly think that with proper research and strategic planning a company can successfully transition into foreign markets.