Describe in your own words what de-internationalization is. What processes can be the result of de-internationalization?


De-internationalization is when a company, firm, or organization goes from international and reduces to only in their home country. Many times companies do this because they could not compete with the other competitions, so they cut costs and focus on their home market. Companies can profit from de-internationalization because they can cut the cost and focus on what they do good at. Or, the momentum can take over and slow business even more. Concentrating on the domestic market can be very beneficial because it is the target group that the firm should have the most knowledge on, and the most knowledge about the market.