Consumers in some countries, like Japan, are reluctant to accept “foreign” retailing institutions and imported products. Explain this behavior by using the models of culture contained in this chapter.


In business, many times you deal with partners from different countries. This involves more than just people from another area, as it involves their culture. Some countries like the US and China welcome imported goods, however there are other countries that do not welcome imports as openly. Culture is a big reason for this, as they share different traditions, ethics, and other aspects of life like language. Culture is defined as the collective programming that distinguishes the members of one group from another. In business you need to understand how Japan’s culture may be different before going into business with them.