What sort of changes in the business system would Kantian ethics require? Does Utilitarianism prioritize the quality of life? What would you choose as your ethical model?

Ethical models and ethics states moral values, respect and honor to employees and overall practices of any firm engaging in business activities. As per definition of business dictionary “The basic concepts and fundamental principles of decent human conduct. It includes study of universal values such as the essential equality of all men and women, human or natural rights, obedience to the law of land, concern for health and safety and, increasingly, also for the natural environment. See also morality”.

The best ever ethical model is that which entirely focuses upon true morality, the wisdom to understand the ethics and its application within organization and to every stakeholder of organization. The case study has presented the two basic models of ethics which are known as Kantian’s ethical model and Utilitarianism ethical model.

As far as I have perceived from this case study, the Kantian model of ethics has given significance for doing good acts for nothing and keeping in mind no future planning but just focusing upon better ways of doing acts and deeds. But this model is insufficient for solution of problems that occurred in routine at workplaces regarding ethics and morality. This model just suggests some ways of performing good deeds but without any consequences. These are the reasons, why the business experts are not giving importance to this model of ethics.

Conversely speaking, the Utilitarianism model is more composed and comprehensive as compare to Kantian’s model. There are lots of better points in second model which is quality of life oriented. It has a feature of focusing upon overall growth, welfare and ethical norms instead of just relying and giving significance to individuals and that is why, this model is more applicable and widely used all over the world. If I have been asked to select any of these two models, my choice will be straightly towards Utilitarianism model for its better understanding of quality of life and its application. Further material on our topic can be found from following precious sources:


Hare, John E. “The moral gap: Kantian ethics, human limits, and God’s assistance.” (1996).

Jones, Thomas M., Will Felps, and Gregory A. Bigley. “Ethical theory and stakeholder-related decisions: The role of stakeholder culture.” Academy of Management Review 32.1 (2007): 137-155.