As tactfully as possible, so as not to upset C. N. Itall, make a list of the reasons that support the importance of observing user reactions, suggestions, and innovations in the prototyping process.

We cannot deny the fact that any company that produces some tangible products or offers services has a goal to maximize its profits. This is why there are cases where companies might neglect the importance of abide by the total quality guidelines and think of only profits. This ultimately neglects the actual needs and expectations of the actual end users and could have severe negative implications for the company itself in the long run. These has been an enormous amount of research on human behavior towards change that has suggested that as humans, we are reluctant to change (Glasersfeld, 1988). The same reluctance can be observed in the behavior of C.N. Itall in the case study. He has a specific pattern of thinking and believes that users are not important when it comes to prototyping. I would like to make the following suggestions in a manner not to upset him and still make my point.

  1. The users are sometimes very choosy when it comes to their suggestions in prototyping but they may come up with suggestions that we never thought of in the beginning.
  2. The end product is mostly related to user’s expectations, therefore, we do not want to miss anything they want.
  3. If the end user are happy, we can be sure that we are in the right directions.
  4. Prototyping is a really important process, therefore, need to take the input of all the possible stakeholders including the users.
  5. Users may be able to provide an overview of the actual design and functioning of the end product.
  6. Our system analyst are working hard. We don’t want to disappoint them by missing something that if identified by the user at the end, could change the overall design of our product and hence disappointing our system analyst.
  7. Users are an important part of the input process. They might provide us with innovative suggestions about the output if they are a part of the input process. In industries processes the quality of the output is decided to a larger extent by the input (Kendal and Kendal, 2014).

Above are just the few points that I would like to stress. I do understand that the input from users could well add complexities to the system but in most of the cases a combined wisdom can has more advantages than disadvantages.