1. What are the differences between a popular publication, a trade publication and scholarly publication? Which of these do you think entrepreneurial leaders most consult?

A popular publications is written by a journalist for a wider audience, trade publications are written by professionals from a specific filed to be understood by people related to the profession while scholarly publications are written by researchers after extensive researches (“How Do I Tell the Difference Between Scholarly, Trade, and Popular Articles or Books?”).

Entrepreneurial leaders should consult mostly to scholarly publications.