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Slide 1

Uber Application

Slide 2


Uber taxi service Application

Started in 2009

Became Popular in recent years

(Rempel, 2014)

Users order nearby taxi with the application

Considered as a replacement to traditional taxi companies

(many people argue that Uber is a replacement to the traditional taxi service. The next slides of the presentation will explain this)

Slide 3

Uber Innovation

Uber Application is based on GPS (Uber is based on the latest GPS technology and works with GPS maps to make a connection between a taxi driver and a customer )

GPS provides the information about the location of customer (User searches the application and is given the information about the taxis that are on Uber and in the nearby)

(Bischoff et al., 2015)

Nearest Taxi offers the service saving time and money

No taxi company involved, direct contact between customer and taxi driver (This process ignores any taxi service company)

Used in 60 countries & more than 350 cities worldwide


Slide 4 (How Uber Works)



Slide 5
The rising challenges for the traditional taxi service

Traditional taxi services cannot cover huge population (Uber is online and anyone on internet using Uber application is a potential customer. Customers also use their Uber experiences online on social networks which is a free online publicity)

Uber easy, quick and efficient compared to traditional taxi services

Internet has intensified the competition (Bakos and Brynjolfsson, 2000)

Traditional taxi has intermediate taxi companies (to order a taxi throught traditional service, you have to call a taxi service company, who then contact the taxi driver and he/she reaches to you)

Uber is direct contact between customer and taxi driver


Slide 5

High level of competition

Competition between traditional methods and Uber is mixed (in different countries of the world, the competition is different)

In developing countries like Asia and Africa,

Traditional methods are ahead

In developed, western countries Uber is ahead

Success of Uber is dependent on

Telecommunication Technology advancement (as more and more countries are under GPS map networks, Uber has a better chance of success)

Slide 7

Involvement of the quality

People are looking for quality service (O’Neill and Palmer, 2004).

Traditional taxi service are troublesome in deciding taxi fares (you have to argue with the taxi driver about the travel charges)

Uber calculates fares by distance covered hence no conflict (Uber calculates the distance travelled and its travel charges and deducts money from customers credit card)

Traditional Taxi companies demand extra money to get taxi drivers in touch with customers (taxi drivers face problems when they have to make a deal with the traditional taxi driver companies who send customers towards them as the customers call the companies to ask for taxi)

In Uber world, taxi driver is not dependent on others

Customers are also in control of the hiring process

Slide 8

Uber’s Future

Uber’s Future is bright as telecommunication industry is rapidly advancing

More and more people have Smart Phones

Uber reaching more and more countries and cities

The company is having the resources of more than $17 billion (the company have enough finances to invest in new countries and develop innovative application and technologies to serve the customers better)

Uber introducing more and more innovation to their services


Slide 9


Uber is:

Easy to use


Cost effective

User friendly

A great experience

And the future of the Taxi Industry


Slide 10


BAKOS, Y. & BRYNJOLFSSON, E. 2000. Bundling and Competition on the Internet. Marketing science, 19, 63-82.

BISCHOFF, J., MACIEJEWSKI, M. & SOHR, A. Analysis of Berlin’s taxi services by exploring GPS traces.  Models and Technologies for Intelligent Transportation Systems (MT-ITS), 2015 International Conference on, 2015. IEEE, 209-215.

O’NEILL, M. A. & PALMER, A. 2004. Importance-performance analysis: a useful tool for directing continuous quality improvement in higher education. Quality assurance in education, 12, 39-52.

REMPEL, J. 2014. A Review of Uber, the Growing Alternative to Traditional Taxi Service.

Thank You!