Course  Operations Management16SP 
Test  Quiz 8 
Started  4/9/16 10:44 PM 
Submitted  4/9/16 11:44 PM 
Status  Completed 
Time Elapsed  1 hour, 0 minute. 
Instructions 
 Question 1
0 out of 5 points
Which of the following is considered a decision variable in the media selection problem of maximizing audience exposure?
Answer 


 Question 2
5 out of 5 points
A employee produces 15 parts during a shift in which he made $90. What is the labor content of the product?
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 Question 3
5 out of 5 points
The transportation model, when applied to location analysis:
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 Question 4
5 out of 5 points
The reason fast food restaurants often are found in close proximity to each other is:
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 Question 5
5 out of 5 points
Which of the following is the best example of the proximity rule that, for service firms, proximity to market is the most important location factor?
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 Question 6
0 out of 5 points
Linear programming is usually used by managers involved in portfolio selection to
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 Question 7
0 out of 5 points
Intangible costs include which of the following?
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 Question 8
5 out of 5 points
Which of the following statements regarding FedEx is TRUE?
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 Question 9
0 out of 5 points
What is the objective in the truck loading problem?
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 Question 10
5 out of 5 points
Governmental attitudes toward issues such as private property, intellectual property, zoning, pollution, and employment stability may change over time. What is the term associated with this phenomenon?
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 Question 11
0 out of 5 points
Table 85 Each coffee table produced by Timothy Kent Designers nets the firm a profit of $9. Each bookcase yields a $12 profit. Kent’s firm is small and its resources limited. During any given production period (of 1 week), 10 gallons of varnish and 12 lengths of high quality redwood are available. Each coffee table requires approximately 1 gallon of varnish and 1 length of redwood. Each bookcase takes 1 gallon of varnish and 2 lengths of wood. Referring to Table 85, the solution to the problem is Answer 


 Question 12
0 out of 5 points
Table 83 A marketing research firm would like to survey undergraduate and graduate college students about whether or not they take out student loans for their education. There are different cost implications for the region of the country where the college is located and the type of degree. The survey cost table is provided below: The requirements for the survey are as follows: The marketing research firm would like to minimize the cost of the survey while meeting the requirements. Let X_{1} = # of undergraduate students from the East region, X_{2} = # of graduate students from the East region, X_{3} = # of undergraduate students from the Central region, X_{4} = # of graduate students from the Central region, X_{5} = # of undergraduate students from the West region, and X_{6} = # of graduate students from the West region. According to Table 83, what is the objective function? Answer 


 Question 13
5 out of 5 points
The centerofgravity method is used primarily to determine what type of locations?
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 Question 14
5 out of 5 points
A fullservice restaurant is considering opening a new facility in a specific city. The table below shows its ratings of four factors at each of two potential sites.
The score for Gary Mall is ________ and the score for Belt Line is ________. Answer 


 Question 15
0 out of 5 points
Table 86 The following is a linear programming formulation of a labor planning problem. There are four overlapping shifts, and management must decide how many employees to schedule to start work on each shift. The objective is to minimize the total number of employees required while the constraints stipulate how many employees are required at each time of day. The variables X_{1} – X_{4} represent the number of employees starting work on each shift (shift 1 through shift 4). According to Table 86, which describes a labor planning problem and its solution, how many workers would be assigned to shift 2? Answer 


 Question 16
0 out of 5 points
Table 87
Ivana Myrocle wishes to invest her inheritance of $200,000 so that her return on investment is maximized, but she also wishes to keep her risk level relatively low. She has decided to invest her money in any of three possible ways: CDs, which pay a guaranteed 6 percent; stocks, which have an expected return of 13 percent; and a money market mutual fund, which is expected to return 8 percent. She has decided that any or all of the $200,000 may be invested, but any part (or all) of it may be put in any of the 3 alternatives. Thus, she may have some money invested in all three alternatives. In formulating this as a linear programming problem, define the variables as follows: According to Table 87, which describes an investment problem, suppose that Ivana has assigned the following risk factors to each investment instrument CDs (C): 1.2; stocks (S): 4.8; money market mutual fund (M): 3.2. If Ivana decides that she wants the risk factor for the whole investment to be less than 3.3, how should the necessary constraint be written? Answer 


 Question 17
5 out of 5 points
Table 84 A small furniture manufacturer produces tables and chairs. Each product must go through three stages of the manufacturing process: assembly, finishing, and inspection. Each table requires 4 hours of assembly, 3 hours of finishing, and 1 hour of inspection. Each chair requires 3 hours of assembly, 2 hours of finishing, and 2 hours of inspection. The selling price per table is $140 while the selling price per chair is $90. Currently, each week there are 220 hours of assembly time available, 160 hours of finishing time, and 45 hours of inspection time. Assume that one hour of assembly time costs $5.00; one hour of finishing time costs $6.00; one hour of inspection time costs $4.50; and that whatever labor hours are not required for the table and chairs can be applied to another product. Linear programming is to be used to develop a production schedule. Define the variables as follows: According to Table 84, which describes a production problem, suppose it was decided that all the labor hour costs have to be covered through the sale of the tables and chairs, regardless of whether or not all the labor hours are actually used. How would the objective function be written? Answer 


 Question 18
0 out of 5 points
Table 85 Each coffee table produced by Timothy Kent Designers nets the firm a profit of $9. Each bookcase yields a $12 profit. Kent’s firm is small and its resources limited. During any given production period (of 1 week), 10 gallons of varnish and 12 lengths of high quality redwood are available. Each coffee table requires approximately 1 gallon of varnish and 1 length of redwood. Each bookcase takes 1 gallon of varnish and 2 lengths of wood. Referring to Table 85, which of the following constraints would be used? Answer 


 Question 19
5 out of 5 points
On the crossover chart where the costs of two or more location alternatives have been plotted, the quantity at which two cost curves cross is the quantity at which:
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 Question 20
5 out of 5 points
Media selection problems are typically approached with LP by either
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