Discuss the methods used by marketers to overcome cultural difference in an international marketing scenario.
Marketer have a choice to make when they want to introduce their products or services to a market. First choice is for someone else to take the initiative and learn from their experience and the second is to be an agent of change and become a market leader in the respective fields of products of services. Marketer need to understand the norms of the host culture and develop marketing strategies that would ensure that there is minimum cultural resistance to it. Marketer may also adopt to introduce changes to the existing norms. This strategy needs bold implementation and proper planning as it has the probability to go wrong.