• Question 1

0.5 out of 0.5 points

According to your text, which choice below correctly describes e-commerce?
Selected Answer:  

The entire online process of developing, marketing, selling, delivering, servicing and paying for products and services

Answers: Buying and selling products online only
 

The entire online process of developing, marketing, selling, delivering, servicing and paying for products and services

Business to consumer online transactions
None of the choices are correct
  • Question 2

0.5 out of 0.5 points

Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. The component that deals with gathering data on customers and their website behavior and choices is:
Selected Answer:  

Profiling and personalizing

Answers: Event notification
 

Profiling and personalizing

Search management
Access control and security
  • Question 3

0.5 out of 0.5 points

After considering a broad spectrum of alternatives and benefits trade-offs, Barnes and Noble decided to:
Selected Answer:  

Spin-off its e-commerce business

Answers:  

Spin-off its e-commerce business

Engage in a joint venture with another book vendor
Move its e-commerce business to an in-house division
Integrate its physical and e-commerce businesses
  • Question 4

0 out of 0.5 points

Which statement would address the e-commerce success factor of security and reliability?
Selected Answer: “A company’s prices don’t have to be the lowest on the Web if they build a reputation for high quality, guaranteed satisfaction and top customer support while shopping and after the sale.”
Answers: “I don’t want to browse through a slow website or buy from a site where paying takes too long.”
“A company’s prices don’t have to be the lowest on the Web if they build a reputation for high quality, guaranteed satisfaction and top customer support while shopping and after the sale.”
“I want to know about sales when I log on to a site and even get free shipping if I order a certain dollar value of goods.”
 

I want to receive the exact products I ordered in the timeframe promised.”

  • Question 5

0.5 out of 0.5 points

Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. The component that deals with uses a variety of information technologies to capture and process credit transfers between banks, businesses and customers is:
Selected Answer:  

Electronic funds transfer

Answers: Event notification
Profiling and personalizing
Web Payment Processing
 

Electronic funds transfer

  • Question 6

0.5 out of 0.5 points

Your text outlines three basic categories of electronic commerce applications: business-to-consumer (B2C), business-to-business (B2B) and consumer-to-consumer (C2C). B2C applications:
Selected Answer:  

Involve businesses developing attractive electronic marketplaces to entice customers and sell products and services to consumers

Answers:  

Involve businesses developing attractive electronic marketplaces to entice customers and sell products and services to consumers

Involve both electronic business marketplaces and direct market links between businesses
Involve consumers buying and selling with each other in an auction process at an auction website, as well as personal advertising of products or services to buy or sell at electronic newspaper sites or personal websites
None of the choices are correct
  • Question 7

0.5 out of 0.5 points

By using cookies and user registration, companies have been able to:
Selected Answer:  

Develop marketing strategies aimed at individuals as part of a one-to-one marketing strategy

Answers:  

Develop marketing strategies aimed at individuals as part of a one-to-one marketing strategy

Install spyware that allows aggressive marketing with popup ads
Track what websites and individual goes to once they have put a cookie on their machine
All the answers are correct
  • Question 8

0.5 out of 0.5 points

A public, online auction process primarily emphasizes _______________.
Selected Answer:  

price

Answers: delivery speed
product variety
 

price

corporate reputation
  • Question 9

0.5 out of 0.5 points

Your text outlines three basic categories of electronic commerce applications: business-to-consumer (B2C), business-to-business (B2B) and consumer-to-consumer (C2C). B2B applications:
Selected Answer:  

Involve both electronic business marketplaces and direct market links between businesses

Answers: Involve businesses developing attractive electronic marketplaces to entice customers and sell products and services to consumers
 

Involve both electronic business marketplaces and direct market links between businesses

Involve consumers buying and selling with each other in an auction process at an auction website, as well as personal advertising of products or services to buy or sell at electronic newspaper sites or personal websites
None of the choices are correct
  • Question 10

0.5 out of 0.5 points

Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. The component that deals with discussion groups to nurture online communities of interest among employees and customers are:
Selected Answer:  

Collaboration and Training

Answers: Event notification
Profiling and personalizing
Search management
 

Collaboration and Training

  • Question 11

0.5 out of 0.5 points

Event notification processes play an important role in electronic commerce systems since stakeholders must be notified of all events that might affect their status in a transaction. Stakeholders affected by these processes include which of the following?
Selected Answer:  

Customers, suppliers and employees

Answers: Customers
Customers and suppliers
 

Customers, suppliers and employees

Customers and the Internal Revenue Service
  • Question 12

0.5 out of 0.5 points

Which statement would address the e-commerce success factor of selection and value?
Selected Answer: “A company’s prices don’t have to be the lowest on the Web if they build a reputation for high quality, guaranteed satisfaction and top customer support while shopping and after the sale.”
Answers: “I don’t want to browse through a slow website or buy from a site where paying takes too long.”
“A company’s prices don’t have to be the lowest on the Web if they build a reputation for high quality, guaranteed satisfaction and top customer support while shopping and after the sale.”
“I want to know about sales when I log on to a site and even get free shipping if I order a certain dollar value of goods.”
“I want to receive the exact products I ordered in the timeframe promised.”
  • Question 13

0.5 out of 0.5 points

In a B2B e-commerce Web portal configuration, a _______________ assigns trade platforms for specific products.
Selected Answer:  

B2B web portal

Answers:  

B2B web portal

market generator server
content manager server
post-trade market history server
  • Question 14

0.5 out of 0.5 points

A basic fact for Internet retailing is that all retail websites are created equal as far as which imperative of success in retailing is concerned?
Selected Answer:  

Location

Answers: Advertising
Integration
 

Location

Pricing
  • Question 15

0.5 out of 0.5 points

Your text outlines three basic categories of electronic commerce applications: business-to-consumer (B2C), business-to-business (B2B) and consumer-to-consumer (C2C). C2C applications:
Selected Answer: Involve consumers buying and selling with each other in an auction process at an auction website, as well as personal advertising of products or services to buy or sell at electronic newspaper sites or personal websites
Answers: Involve businesses developing attractive electronic marketplaces to entice customers and sell products and services to consumers
Involve both electronic business marketplaces and direct market links between businesses
Involve consumers buying and selling with each other in an auction process at an auction website, as well as personal advertising of products or services to buy or sell at electronic newspaper sites or personal websites
None of the choices are correct
  • Question 16

0 out of 0.5 points

Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. The component that deals with developing efficient and effective processes to provide a top e-commerce website capability that helps customers find the specific product or service they want to evaluate or buy is:
Selected Answer:  [None Given]
Answers: Event notification
Profiling and personalizing
 

Search management

Content management
  • Question 17

0.5 out of 0.5 points

The statement “Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services” reflects the _______________ success factor for retailing on the Web.
Selected Answer:  

advertising and incentives

Answers:  performance and service efficiency
selection and value
 

advertising and incentives

look and feel
  • Question 18

0.5 out of 0.5 points

E-commerce is used in:
Selected Answer:  

All the answers are correct

Answers: B2B
B2C
C2C
 

All the answers are correct

  • Question 19

0.5 out of 0.5 points

B2B e-commerce started with website support and has since moved on to:
Selected Answer:  

Automating intranet and extranet procurement system

Answers: Integrating functional systems
 

Automating intranet and extranet procurement system

Advanced auction and exchange marketing
All of the answers are correct
  • Question 20

0.5 out of 0.5 points

A _______________ distribution marketplace unites major suppliers who combine their product catalogs to attract a larger audience of buyers.
Selected Answer:  

A. some-to-many

Answers:  

A. some-to-many

one-to-many
many-to-some
many-to-many